Automation’ tends to sound a little impersonal, but what you can achieve with marketing automation is the exact opposite. Bring your members the personalised content and targeted communications that actually matter to them, improving the member experience and keeping them engaged. And do it in less time, with better results.
Higher Logic’s marketing automation tools allow you to automate workflows, meaning you can reduce time spent on admin and concentrate on delivering a personalised member journey. With powerful reporting tools to analyse outcomes, you’ll know exactly how effective your campaigns are with your members.
Build lasting relationships with email marketing automation. Deliver personalized content and targeted communications that will keep your audience coming back for more.
With automated workflows you can deliver a personalised journey to every recipient. Create your own custom campaigns or use one of the pre-built templates and start sending relevant content to your audience.
Track interactions with your email and website content. Leverage data-driven insights to further refine your campaigns and identify your most-engaged contacts.
With robust reporting tools you can track performance across multiple channels. Effectively measure conversations and campaign impact at every stage.