How has Digital Transformation & Technology Impacted Member Retention & Engagement?
The 8th annual report was released in February 2023. Over 120 association and membership executives participated sharing their top priorities for 2023 and offering tips for overcoming the biggest challenges. This year’s report also shares insights on how different generations, Baby Boomers, Gen Xers, and Millennials, view issues differently and how this impacts their decision-making.
Some interesting findings this year:
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42% of respondents will be evaluating a new association software system within the next year.
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74% of respondents want to improve their business processes.
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The top priority is to increase member engagement, while their top challenge is their current system requires extensive customization.
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The #1 issue keeping executives up at night: Enhancing Member Engagement.
