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Olena Lima, Founder and Principal Consultant, MemberBoat

Olena is the Founder and Principal Consultant at MemberBoat, a digital marketing agency dedicated to helping professional associations, industry bodies and other membership organisations embrace emerging digital marketing tools and simplify their journey to digital transformation. With an extensive background in services marketing, over the past decade, Olena has worked with a number of professional associations around the world. The focus of her work has been on member engagement, marketing and communications, digital strategies and technology implementation.