How It Works
We start at the beginning - with the question or challenge you are facing. You might have a member retention issue, or perhaps your events aren’t getting the traction you’d like to see. We work with you to define what you need to get out of the data, and the metrics that determine member engagement for your organisation.
Useful results rely on data integrity, so we analyse your system to ensure that the data to support your engagement measures is being appropriately tracked. Where key data is not being captured, our team will assist to implement this so that it can be built into your score.
The customised suite of dashboards we develop for you will display key aspects of your member engagement score graphically, providing the information you need to track performance and identify where you have work to do.
Built into our solution is a segmentation system, which will allow you to look more closely at your market segments and member demographics and target your approach in response. This segmentation tool can be used to search member groups across a variety of customised criteria (for example, to find all members who have attended an event in the past 6 months, or who are due for renewal and have not logged into the website). This assists in the development of more tailored communication to build engagement and retention.