Exercise & Sports Science Australia (ESSA) underwent a website refresh that delivered improved functionality and an enhanced member experience without the need for a full rebuild. ESSA is a peak professional organisation representing more than 8,000 members and committed to establishing, promoting and representing the career paths of tertiary-trained exercise and sports science practitioners .
Causeis provides full website design services backed by technology, ensuring associations can deliver exceptional online experiences for their members and students.
Redesign, modernise and reimplement the website to best practice standards, providing improved functionality and member experience while remaining focused on the overarching association strategies.
Design and Development Approach
Causeis led ESSA through our best-practice design approach to ensure their website met the association’s goals. The design approach included working with ESSA to identify target groups and member personas, creation of a new Website Style Guide and bespoke website templates. ESSA uses iMIS as their Association Management System, which allowed Causeis to capitalise on iMIS data and capabilities to drive website functionality.
Key Features & Outcomes
- Prominent call-to-actions addressing specific ESSA target audiences including members, students and the general public
- Use of latest HTML / CSS best practice to ensure a responsive, rich mobile experience
- Secure member content drives member engagement
- Improved user experience.
Explore the ESSA website: www.essa.org.au