Controlling your Costs
Google Ads can cost as much or as little as you would like to spend. There is no minimum amount, but if you do want your ads to perform well, you’ll need to find a nice medium that will give you the top spot against competitors. Google also allows you to choose how much you want to spend, per month, per day and per ad. Using the pay-per-click (PPC) method means that you only pay when a user clicks on your ad. So, if a thousand (1,000) users see it but only one (1) clicks-through, you will only pay for that one (1) click.
To get the most out of your campaign, you’ll need to also have a favourable budget. However, another aspect to consider is that if your landing pages are well worded and have good use to meta-elements, your specific keywords and ads can overcome costly budget overrun through good search relevancy. This way, you won’t necessarily blow out your budget.