Ensure your association website is Mobile Friendly
Google has previously announced websites that are not mobile friendly will see their Google Search ranking decline from previous results. Our world is based around living and working off our mobile devices, so making sure your website does work correctly in a mobile environment is a MUST. By using iMIS RiSE for your associations website you have access to mobile responsive templates or you can develop your own responsive templates.
You can check your websites Mobile Friendliness with a Google test.
A case study based in the US found that sites that did not have a mobile friendly website before the massive update back in 2015 were hit with a large 50%+ traffic reduction penalty. This penalty happened because Google dropped their SEO rankings from the search results as mobile friendliness had become a ranking factor, this resulted in many people not being able to see and click onto their website therefore losing out on potential clients and sales.