Innovative Thinking

Harnessing Marketing Automation to Grow your Association

Marketing Automation is a proven strategy to drive your associations effectiveness. To provide your members with targeted, relevant, curated and personalised communications should be part of your everyday communication strategies. With a well-planned, marketing and communications strategy, you can improve your retention, event revenue and engagement.

In this webinar, you will learn how to use marketing automation strategies to drive your association’s strategies:

  • Improving the member experience through personalisation and targeted communications.
  • Increasing overall engagement with members.
  • Increasing the response rate to drive your associations revenue.

Marcus Duhon

Customer Success Manager, Higher Logic

Marcus Duhon is the Customer Success Manager and Sales Engineer for Higher Logic, APAC. He has spent the past 7 years working directly with associations to help them maximise the impact and benefit of their various technologies for their members and business. Specializing in CRMs, Marketing Automation and Community solutions, as well as general technical and business strategy applications, Marcus has had the opportunity to help some of the largest associations in the region, as well as the honour of being a guest speaker at many of the largest association-based conferences in Australia.

Michelle Lelempsis

Managing Director, Causeis

Michelle has consulted and presented in Australia and globally to 100s of associations to help them enable their digital strategies. Whether Michelle is presenting on engagement scoring, data analytics, member experience or how to align technology to meet your internal or external expectations you’ll find her passion and enthusiasm for the industry contagious.

With a career spanning nearly 20 years in IT, associations and not-for-profits, Michelle founded Causeis to bring a new level of expertise across strategy, digital and consulting.

With hands-on experience across every layer of associations and charities Michelle understands the full spectrum to support your mission.

Workshop held in partnership with Higher Logic

Wednesday, 07 April 2021
10:00 am to 11:30 am