Focusing on your members’ journey and experience is the most effective way to enhance their satisfaction, increase retention and drive repeat customers.
Businesses for years have unlocked the key to growth – Customer Experience Strategies. It is now considered as one of the biggest influences of your customer acquisition and retention. Associations can look to Member Experience strategies, with member journey mappings, to deliver an enhanced member experience that supports retention, growth and engagement.
In this Digital Academy course you will gain new knowledge on what customer experience is, member mapping and identifying journeys that need to be mapped.
22nd & 24th
10am - 1pm AEDT
Learn how Member Experience and Member Journey Mapping translate to growth opportunities and explore the tools, templates and resources to implement them.
Learn techniques to measure Member Experience.
Learn how to identify and map your Member Journey.
Technology and digital solutions that enhance your Member Experience.
This course will cover a range of different topics and discussions. Although we welcome and encourage registrants from all departments and associations, we have identified the three key departments that may benefit from this course the most below for your convenience.
Michelle has consulted and presented in Australia and globally to 100s of associations to help them enable their digital strategies. Whether Michelle is presenting on engagement scoring, data analytics, member experience or how to align technology to meet your internal or external expectations you'll find her passion and enthusiasm for the industry contagious.
With a career spanning nearly 20 years in IT, associations and not-for-profits, Michelle founded Causeis to bring a new level of expertise across strategy, digital and consulting.
With hands-on experience across every layer of associations and charities, Michelle understands the full spectrum to support your mission.
The Digital Academy provides several different registration options in 2022, from a full Academy Experience passport, Engage iMIS or Association Strategy passports and Individual tickets to all courses.